As a Marketing Manager, your responsibilities will include working in close proximity with the Head of Marketing to ideate, implement and monitor Know Your Customer’s marketing communications in Hong Kong, Singapore and APAC. You will also be required to monitor target KPIs and implement strategies to increase brand awareness, engagement and lead generation from SEO, social media, Paid and Organic campaigns. At times, you might be required to coordinate Know Your Customer’s participation at digital and in-person events and conferences across the APAC region and also liaise with multiple stakeholders within the business – especially across product, customer support and sales – to gain a deep understanding of the unique selling points of our solutions and the needs of our ideal customers.

Your responsibilities will also include the management of our social media editorial calendar to ensure on-going engagement and consistently drive growth among our APAC audience. We would also like someone who can play the role of the “brand police” and ensure consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials.

Written content support for thought leadership articles, press releases, social media posts, email marketing campaigns and other activities for the APAC region might also be required, as well as conducting competitive analysis and get to know the market like the back of your hand.