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The company: Over-the-counter exchange for bitcoins and cryptocurrencies. This client operates in the growing sector of alternative financial investment and trading solutions directed at non-professional investors interested in trading in cryptocurrency.

Problem: As a new company in a fast-expanding sector, the client was looking to differentiate itself from competitors by proactively implementing stronger KYC/AML procedures similar to those imposed by regulators for more traditional asset trading.

Action: KYC liaised with the client’s management team to gain a deeper understanding of their specific requirements and deadlines. What emerged was that they were looking for a comprehensive solution that would provide a seamless automatic onboarding experience for customers, including an end user mobile app configured to process audio and static/live video as well as legal documents for rapid identification. The client was also looking for the ability to tailor all end user messaging to their specific requirements.

Result: KYC provided an end-to-end ICO solution incorporating a virtual case desk and a mobile app configuration able to handle audio, video and supporting legal documentation to ensure seamless and fully compliant onboarding of customers, both individuals and corporate entities. By partnering with KYC, the client expedited their time to market entry, adding a corporate offering to their existing services without having to develop additional systems internally.

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Last updated on April 17th, 2023 at 01:38 am

Maggie Maspero

Margherita Maspero is a marketing expert with ten years of experience in marketing strategy and brand development at international RegTech companies across Europe and Asia. Prior to joining Know Your Customer, Margherita held various positions building brands and driving commercial growth through effective marketing strategies at fast-growing B2B start-ups and scale-ups in London, Dublin and Milan. A graduate of the University of Milan, Margherita holds a Master’s from University College London (UCL).